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JKI Tools has done a great job making a customer friendly web site, Power Cables Suppliers which can be viewed at www. This is a refreshing change to an industry filled with cluttered web sites that have become increasingly difficult to navigate. If conversion rates and site traffic are increasing, a customer’s time spent on the site becomes less important. They offer discount tools to hardware stores and DIY enthusiasts worldwide from their web site.” Kessler continues “JKI Tools is listening to the client demand and has delivered a site worthy of its customers and will continue to respond to future customer demands.”JKI Tools is a global tool supplier based out of Charlotte, North Carolina USA. James Kessler, President of JKI Tools elaborated on the reasoning behind the change: “Through our extensive research, we have determined that consumers of power tools and air tools prefer a simple online shopping experience.